Christoph
Johann
Banhirl

Brand Strategist &
Copywriter

Writing Copy that clicks, connects, and builds brands. From bold campaigns to employer branding that works.

My Story

+
Campaigns worked on
Years of experience
Markets covered

Creative brain. Strategic thinker. Word person.

Born in Germany, based in Spain, and working at the crossroads of cultures and content in Gibraltar.

I’m a Lead Copywriter in the iGaming space, turning briefs & rough ideas into bold campaigns both online and offline — from jackpot promos to employer branding that makes an impact.

With 12+ years of experience across marketing, PR, and digital storytelling, I write to spark action, build trust, and grow brands people believe in.

My Life in 3 Countries
From Germany.
Living in Spain.
Working in Gibraltar!
Here’s some buzzwords that i work with

Brand Voice

EVP Storytelling​

Data Analysis

Project Roadmaps

Player Psychology

UX & UI Integration

Campaign Strategy

My History

2019 – now

Lead Copywriter
@ Lottoland

2017-2019

Freelance Work in Web Design

2015 – 2018

SEO Consultant & Project Manager
@ Slash.Digital

2011 – 2015

Mediatechnology
@ University of Mittweida

Latest Projects

Personal Project: Last-Man-Standing Prediction Game + App (WinnerStays.co.uk)

Created & coded a unique last-man-standing prediction game for multiple of Europes top leagues.

Includes private league system, football jersey designs, implementing complex mechanics of team-blocking & automatic updates.

Developed iOS & Android Apps and got them listed in the Appstore/Playstore.

Links: Website – AppStore – Playstore

Lottoland: El Gordo Christmas Lottery Campaigns

Every year on the 22nd of december, the El Gordo Xmas Lottery is drawn in Spain. Over 2,8 billion € in prizes get drawn.

Pitching multiple ideas for campaigns every year to Stakeholders.

Creating Online (Acquisition, Website, Emails, SEO) and Offline assets (Print-Mailers, Newspaper Ads, Truck Campaigns) for all possible departments to manage the brand language across all assets.

Lottoland: Full Rebrand of Sportsbook Vertical

Leading the full sportsbook vertical rebrand for the Lottoland Sportsbook vertical for multiple markets together with the Head of Creative.

Researching competitors, creating & working on templates for all offers available, aligning namings and wording for offers + T&Cs for all offers.

Working with AI tools to create fitting imagery that aligns with our new brand tone.

Lottoland: Brand Guidelines & Stories for overall Lottoland Brand Relaunch

Creating Value Proposition & Brand Guidelines for different verticals getting relaunched.

Working closely with the Designers to create wireframes for all necessary marketing assets.

Lottoland: DACH specific seasonal campaigns

Multiple campaigns throughout the last years for seasonal campaigns in the DACH Market.

Examples: New Years Sales, Summersales, Oktoberfest, Carneval, Halloween, World Cup, Advent Calendar, Valentines Day, Summer Holidays, …

See all projects

Let’s Chat

Contact me on LinkedIn
(No email or phone number here due to spam bots. Sorry.)